What Do Logo Colors Tell Us?
Businesses would do well with branding. With branding, you are able to reach out to your customers with your beliefs. You will find many different types of brands form the iconic, unforgettable, and the ordinary. How can your logo stand out? What colors are appropriate for your brand?
You should know about the psychology of colors. It is the way people feel and think when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. There are various ways that certain colors speak to use. The philosophy of your brand is communicated when you use certain colors in your logo.
If you are in the process of creating a logo, it is important to ask yourself several questions. What is your target market – male or female? Do you have a trendy or classy brand? Do you have an age group in mind for your target market? Are you serving high-end customers or middle-class ones? These questions help your business create a logo that truly speaks to your audience. It is a solid brand that can be created after considering these questions.
Different feelings are felt with different colors. Entering a blue room will give you a different feeling from entering a yellow room. Different colors speak differently to us. Below are some of these colors and how it makes us feel and think.
Warm and cool colors are the two categories of color. Let us consider the warm colors first.
If you use red, then you are attracting male audiences. You can associate the color red with fire and passion. it can grab anyone’s attention because it speaks of urgency. Your heart rate is increased and it gets you pumped up.
With orange, you get a friendly, playful color. It possesses overall energy. Children love this color.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
Let us now look at the opposite, the cool colors.
Blue is the most popular logo color. Tranquility, peace and maturity are conveyed in the color blue. With the color blue, your brand will look trustworthy.
Green is associated with the outdoors. The color is about newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.
Purple conveys luxury. Purple is grand and distinguished but with a sense of mystery to it.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
In its own category is black and white. You get a powerful logo if you combine black and white with other colors.